From June 12 to June 14, the AMS 51st Conference on Broadcast Meteorology and Seventh Conference on Weather Warnings and Communication took place in scenic Myrtle Beach, SC. This annual gathering brought together academics, research scientists, broadcast meteorologists, emergency managers and other experts from the Weather Enterprise to discuss advancements and share insights on broadcast meteorology and effective weather communication.
Several of our principal investigators and their research teams, funded by programs in WPO’s Science, Technology, and Society Division, had the opportunity to present results and findings from their cutting-edge research (see table and images below).
This conference provided a unique opportunity for two-way exchanges between researchers and practitioners, specifically broadcast meteorologists. This dynamic interaction not only equips practitioners with insights and best practices to improve weather risk communication among their viewers, but also provides researchers with a deeper understanding of the ongoing challenges and operational problems faced by these professionals.
We enjoyed hearing some early findings and look forward to seeing the continued growth and maturation of these research projects as the investigators work to make their findings valuable, accessible, and applicable to Weather Enterprise practitioners!
| Presenter’s Name | Institution | Presentation Title | Program & Award Number |
| Dr. Erik Nielson | Texas A&M University | Compound Hazard Risk Perception and Planning: Conclusions of a National Survey of Emergency Managers in the US | Social Science Program (NA21OAR4590214) |
| Dr. Sharan Majumdar | University of Miami | A User-Centered Approach to Weather Risk Communication | Social Science Program (NA21OAR4590205) |
| Dr. Jen Henderson | Texas Tech University | Beyond Linguistic Translations: Old and New Roles of Bilingual Broadcast Meteorologists in the US | Social Science Program (NA23OAR4590363) |
| Bruce Pollock | University at Albany | Evaluating Public Understanding and Interpretation of Heat-Related Information | Social Science Program (NA23OAR4590369) |
| Dr. Makenzie Krocak | National Severe Storms Laboratory | Comparing Surveyed Public Information Needs to Social Media Responses for Severe Weather Events | VORTEX-USA (NA22OAR4590519) |
| Dr. Kathryn Semmens | Nurture Nature Center | Can an Impact-Based Forecast Product Help Communicate Risk of Severe Winter Weather in Alaska? | Joint Technology Transfer Initiative (NA21OAR4590183) |
| Dr. Robert Eicher | Embry Riddle Aeronautical University | Experimental Probabilistic Intensity Forecast Products for Landfalling Tropical Cyclones | Joint Technology Transfer Initiative (NA22OAR4590185) |
| Joseph Trujillo-Falcón | University of Oklahoma | Public Perceptions of Wireless Emergency Alerts in Spanish | Joint Technology Transfer Initiative (NA22OAR4590187) |
